Discover your next passion, one suggestion at a time

HobbyCoachAI is your personal guide to meaningful leisure. Whether you're looking to reconnect with a forgotten talent, explore a new craft, or simply spend your time more intentionally, our intelligent assistant analyzes your personality, lifestyle, and curiosity to match you with hobbies, clubs, and activities that feel like a perfect fit. In a country that values balance, creativity, and quality of life, HobbyCoachAI helps you make time for joy — intelligently.

Designed for inspiration. Engineered for relevance.

True leisure isn't about filling time — it's about enriching it. HobbyCoachAI brings together behavioral insight, local opportunity mapping, and AI personalization to recommend more than just hobbies: it offers pathways to connection, growth, and emotional renewal. Whether you’re in Zürich or Lugano, you’ll receive guidance that respects your pace, preferences, and personality.

Personalized Hobby Matching

Our AI evaluates your time availability, interests, learning preferences, and personality traits to suggest hobby categories — from niche pursuits like Japanese woodblock printing to social dance in your local Gemeindehaus.

Local Club & Course Integration

Find real opportunities near you. HobbyCoachAI connects with local providers across Switzerland to recommend verified courses, workshops, and meetups in your region — with registration details and contact info included.

Mood-Based Suggestions

Not every weekend feels the same. Our assistant adapts to your current mood and energy level, offering cozy solo hobbies for quiet evenings or outdoor activities when you need a boost.

Dynamic Discovery Feed

Explore curated hobby profiles, how-to intros, video spotlights, and stories from real hobbyists in Switzerland. Each week, your dashboard evolves with seasonal and trending suggestions.

Helping people reclaim meaningful time

HobbyCoachAI began in Lausanne as a collaboration between behavioral psychologists, technologists, and cultural researchers who noticed a common problem: too many people felt stuck in their free time. We live in a world where busyness is constant, but fulfillment is elusive. Our platform is about making leisure feel intentional, restorative, and connected to who you really are. Because when we do what we love, everything else becomes lighter.

Built around people, not platforms

HobbyCoachAI operates as a hybrid SaaS and discovery engine aimed at transforming how individuals in Switzerland engage with their free time. We provide value by offering deeply personalized hobby suggestions connected to real-world opportunities — helping users enrich their lives with purpose-driven leisure.

Our audience includes working professionals, retirees, students, and families across Switzerland seeking balance, creativity, and social engagement beyond work.

We deliver our service via web app and mobile interface, and expand through local partnerships with municipalities, adult education centers, and cultural institutions.

Revenue comes from premium subscriptions, lead generation for registered course providers, affiliate partnerships with hobby-related services, and institutional licensing to wellness and HR departments.

Key partners include Swiss adult education programs, tourism boards, community centers, and mental wellness initiatives. Our core resources are our multilingual content library, AI matching engine, and regional club database.

Main expenditures include AI development, local hobby data collection, compliance with data protection standards, and user support across four national languages.

Make free time matter again

Our mission is simple but urgent: to help people in Switzerland use their free time meaningfully, joyfully, and authentically. HobbyCoachAI isn’t about productivity or performance — it’s about curiosity, connection, and the quiet thrill of trying something new. In a fast-paced world, we believe time spent on passion is never wasted. We’re here to help you find it.

Creators of curiosity

Led by co-founders Dr. Lukas Fehr (behavioral psychologist) and Céline Moreno (UX researcher and lifelong hobbyist), our team is headquartered in Lausanne and spread across Zürich and Lugano. We are developers, cultural historians, and designers — but more importantly, we’re climbers, painters, amateur bakers, and community choir singers. We build what we wish existed when we needed more from our leisure time.

Marie-Louise Graf I retired last year and felt a bit lost. HobbyCoachAI helped me rediscover gardening and introduced me to a local painting circle. I now have rhythm and purpose again.

Dario Conti I didn’t realize how much I needed a hobby until the suggestions started making sense. Now I do calligraphy in the evenings — it slows my brain down in the best way.

Annika Keller I moved from Sweden to St. Gallen and didn’t know anyone. The AI pointed me to a local ceramics club. Two months later, I have a new skill — and new friends.

A plan for every pace of life

Whether you're curious, committed, or searching for something new to fall in love with, our pricing reflects your level of engagement — always fair, flexible, and ad-free.

CHF 5.90/
month

Explorer

Personalized suggestions, basic discovery feed, and local hobby directory access.

CHF 13.90/
month

Hobbyist

Advanced AI matching, mood-based ideas, progress tracking, and workshop integration.

CHF 29.00/
month

Lifelong Learner

Everything in Hobbyist plus curated seasonal plans, guided creative paths, and priority access to live events.

We're here to inspire you

Whether you're a user, partner, or local club representative, we'd love to connect. Our Lausanne-based team is always listening.

Email: hello@hobbycoach.ai
Phone: +41 21 508 28 44
Address: Avenue du Théâtre 7, 1005 Lausanne, Switzerland Business ID: UID: CHE-377.951.248